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For his part, Mark Wadsworth, Chief Operating Officer for Global Gaming, proclaimed that the new arrangement will combine the operator’s ‘online gaming experience’ with the sportsbetting platform from Kambi Group and take his firm ‘to new heights. ’ Swedish iGaming operator LeoVegas AB has announced the official re-launch of its BetUK. com brand at the same time as revealing that the new-look domain is now set to concentrate primarily on offering sportsbetting services to aficionados in the United Kingdom. Domain acquired in February:LeoVegas AB added BetUK. Online Casino com to its portfolio in February via its purchase for approximately million of Alderney-headquartered counterpart, Intellectual Property and Software Limited. It subsequently inked a deal that saw SBTech agree to provide the domain with an updated iGaming platform before unveiling an associated shirt sponsorship agreement with British second-tier football club Swansea City AFC. Re-launch to aid ‘global brand strategy’:Gustaf Hagman, Chief Executive Officer for LeoVegas AB, used an official Wednesday press release (pdf) to declare that the re-launch will help his Stockholm-based firm adhere to its ‘successful global brand strategy.

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